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Tag: diageo
Diageo eyes video game potential as gamers grow up
2019-12-11 13:02:00| Daily beverage news and comment - from just-drinks.com
Diageo is poised to follow Anheuser-Busch InBev and The Coca-Cola Co into the US video game and e-sports arena, as the average age of gamers rises well above global legal drinking ages.
Diageo rolls out US Smirnoff Ice gifting activation
2019-12-10 12:41:00| Daily beverage news and comment - from just-drinks.com
Diageo has created a tongue-in-cheek holiday campaign for its Smirnoff Ice RTD brand in the US.
Tags: ice
activation
rolls
gifting
Diageo readies for Australia director departure to Accolade Wines
2019-12-09 13:52:00| Daily beverage news and comment - from just-drinks.com
Diageo has found a replacement within its organisation to replace the departing commercial director in Australia.
Tags: director
australia
departure
wines
Diageo to fuel on-tap cocktail trend with Tipplesworth acquisition
2019-12-05 18:05:00| Daily beverage news and comment - from just-drinks.com
Diageo has bought a UK draught cocktail producer, targeting trends for mixed drinks in high-footfall venues.
Tags: trend
fuel
acquisition
cocktail
Diageo proposes India merger to stem losses at Pioneer Distilleries
2019-12-03 15:42:00| Daily beverage news and comment - from just-drinks.com
Diageo is looking to consolidate its operations in India, proposing a folding in of loss-making Pioneer Distilleries to its United Spirits business.
Tags: india
stem
losses
pioneer
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