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Tag: diageo
Diageo unveils bridesmaid cocktail kit for Ketel One vodka push
2019-07-16 14:21:00| Daily beverage news and comment - from just-drinks.com
Diageo has teamed up with US mail-order cocktail kit firm Cocktail Courier for a Ketal One vodka campaign that targets the upcoming wedding season.
Diageo raids Coca-Cola Co for new CCO
2019-07-12 17:53:00| Daily beverage news and comment - from just-drinks.com
Diageo has appointed a former senior employee at The Coca-Cola Co as its new chief commercial officer.
Diageo teams Captain Morgan with Major League Soccer in US - Rum in US data
2019-07-10 16:14:00| Daily beverage news and comment - from just-drinks.com
Diageo has signed a sponsorship deal in the US that will see its Captain Morgan rum brand assume 'official spiced rum' status with Major League Soccer.
Diageo gets behind "game-changer" highball with global Johnnie Walker campaign
2019-07-10 14:13:00| Daily beverage news and comment - from just-drinks.com
Diageo is to launch a global drive for the whisky highball that includes investment behind Johnnie Walker signature serves.
Tags: global
campaign
walker
johnnie
Diageo takes subtle approach to lower sugar amid "seismic shift" in consumer tastes
2019-07-02 16:11:00| Daily beverage news and comment - from just-drinks.com
Diageo is using flavours and botanicals to lower sugar levels in its drinks as consumers get a taste for non-sweetened alcohol, according to the company's head of research & development.
Tags: lower
takes
approach
consumer
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