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 Liver Health UK's LivOn! health drinks - Product Launch

2018-01-24 12:56:00| Daily beverage news and comment - from just-drinks.com

Liver Health UK has lined up a range of antioxidant, coffee-based drinks designed to reduce the risk of developing a fatty liver. 

Tags: product health launch drinks

 

What are the advantages of social media marketing and will it ever replace traditional media for drinks brands? - Analysis

2018-01-22 18:02:00| Daily beverage news and comment - from just-drinks.com

In the quest for authentic connections with consumers, the rise of social media has been a godsend: Never before have companies had so much data about what, when, where, how - and why - consumers buy what they buy. But, these relatively-new platforms come with their own set of unique challenges. So, when it comes to marketing, can social media ever replace traditional media for drinks brand owners? just-drinks deputy editor Lucy Britner investigates.

Tags: media social marketing analysis

 
 

This week in soft drinks & bottled water, featuring soccer tie-ups for Coco Fuzion 100 and Oxigen, SodaStream's cut-price machine for the UK and Evian's 100% recycling target

2018-01-19 15:03:00| Daily beverage news and comment - from just-drinks.com

Here's a round-up of this week's top stories from the global soft drinks & bottled water categories. Click the links to see our round-ups for beer & cider and spirits & wine.

Tags: week uk water target

 

Aldi bans sale of energy drinks to under 16s in UK, Ireland

2018-01-19 12:16:00| Daily beverage news and comment - from just-drinks.com

Aldi has announced plans to prevent the sale of high-caffeine energy drinks to consumers under the age of 16. 

Tags: sale uk energy ireland

 

Why Minimum Unit Pricing could prove a win for both consumers and the drinks industry - Analysis

2018-01-17 12:16:00| Daily beverage news and comment - from just-drinks.com

Towards the end of last year, the UK Supreme Court ruled that Minimum Unit Pricing (MUP) could proceed in Scotland. The decision has prompted many questions: Is this the right approach to tackle the issue of irresponsible drinking? Are moderate drinkers being punished for the actions of a few? Indeed, is the Scottish Government using a sledgehammer to crack a nut? Laura Foster investigates.

Tags: the industry analysis minimum

 

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