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Tag: drinks
The growing importance of the convenience channel to drinks companies - Consumer Trends
2016-03-24 13:32:00| Daily beverage news and comment - from just-drinks.com
When drinks executives see references to 'disruptive influences' in retailing, they may well brace themselves for an uncomfortable haranguing about binge-drinking in pubs or town centres. It might come as a relief, then, that a new report from KPMG Boxwood on the retail sector in the UK refers to what other analysts might call market 'drivers'.
Tags: growing
importance
channel
trends
How can augmented reality play a part in drinks marketing? - Focus
2016-03-23 17:23:00| Daily beverage news and comment - from just-drinks.com
From SMEs to corporate global enterprises, all companies understand the importance and benefit of harnessing the power of technology to promote their brands, be it by using social media to interact with consumers, advertising via digital platforms, or using mobile apps. In this day and age, it's becoming increasingly difficult to compete with the competition in a saturated market without a digital and online presence.
Tags: part
play
marketing
focus
What will a UK sugar tax mean for soft drinks producers? - Comment
2016-03-21 11:27:00| Daily beverage news and comment - from just-drinks.com
This month, Richard Corbett considers the impact of a sugar tax on the UK CSD market.
This week in soft drinks & bottled water, featuring Lucozade Ribena Suntory's cactus water, Dr Pepper's 'Pick your Pepper' and sugar tax's arrival in the UK
2016-03-18 15:41:00| Daily beverage news and comment - from just-drinks.com
Here's a round-up of this week's top stories in the global soft drinks & bottled water categories. We also have similar round-ups for beer & cider and spirits & wine.
UK unveils sugar tax on soft drinks, freezes beer duty
2016-03-16 15:25:00| Daily beverage news and comment - from just-drinks.com
The UK is to introduce a sugar tax on soft drinks as governments increasingly target obesity with fiscal measures.
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