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Tag: drinks
'Reduce drinks packs, not price, and target the bottom of the pyramid'
2015-03-12 17:26:09| Beverages - Topix.net
Beverage brands must appreciate how perceived packaging wisdom in a mature market may be inappropriate if it is applied in emerging markets like India. Marketeers also need to accept that national markets can vary wildly in their own consumption patterns largely due to the disparity of wealth inside the borders of a number of Asian countries, says James Maddock, Euromonitor International's packaging analyst.
Comment - Soft Drinks & Water - Nichols' Vimto Highlights Middle Eastern Promise
2015-03-10 10:28:00| Daily beverage news and comment - from just-drinks.com
This month, Richard Corbett looks at the Middle East, a region that offers a wealth of opportunities to the soft drinks and bottled water category.
Tags: comment
water
middle
soft
The hype of health drinks
2015-03-08 04:21:46| Beverages - Topix.net
For decades, the primary drinks sold in supermarkets were soda or juices. Billion-dollar companies like Coca Cola and Pepsi battled it out for your grocery dollars.
just the week in - Soft Drinks & Bottled Water
2015-03-06 14:52:00| Daily beverage news and comment - from just-drinks.com
Here's a round-up of this week's highlights in the global soft drinks & bottled water category. We are also running similar round-ups for beer and spirits & wine.
Two Russian Drinks Plants to Close
2015-03-03 01:33:04| Beverages - Topix.net
PepsiCo Inc. and Coca-Cola Hellenic Bottling Co. AG are closing one plant each in Russia, citing a plunge in the value of the Russian ruble and an unfavorable economic situation.
Tags: close
russian
plants
drinks
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