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Pernod Ricard to build Havana Club rum profile during Old Fashioned Week
2018-10-29 14:50:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has teamed up with seven leading cocktail bars, including three in Mexico, to give away free Havana Club cocktails in a new marketing drive.
Pernod Ricard eyes on-premise sales boost with time-saving Havana Club glass
2018-07-19 17:46:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard is testing a new glass for its Havana Club rum brand that allows time-poor consumers to purchase cocktails from their seats.
Bacardi counters Cuba Ron claim on Havana Club
2018-07-12 14:28:00| Daily beverage news and comment - from just-drinks.com
Bacardi has reaffirmed its claim to the rights for Havana Club, after the head of Cuba's rum operations attacked the company's long-standing claim on the brand.
Pernod Ricard lines up Cuba price rise for Havana Club
2018-07-12 13:19:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard is to raise the price of its Havana Club portfolio in Cuba by as much as 15%, the rum brand's first increase in the country in years.
"Havana Club belongs to Cuba" - just-drinks meets Cuba Ron Corp president Juan Gonzalez
2018-07-11 19:37:00| Daily beverage news and comment - from just-drinks.com
It has been 25 years since Pernod Ricard created a joint-venture with the Cuban Government to bring the Havana Club rum brand to international markets. Last month, just-drinks visited Havana to speak to the two men who currently spearhead the JV, Havana Club International CEO Christian Barré and Juan Gonzalez, the president of Pernod's partner, Cuba's Cuba Ron Corp. In the second of a two-part series, news & insights editor Andy Morton went to Cuba Ron's Havana HQ to speak to Gonzalez, who has led the state-run entity for the last eight years. During their time together, Gonzalez talked about the Government's relationship with Pernod, its hopes of an end to the US trade embargo and why he believes that Cuban rum does not belong to Bacardi.
Tags: club
president
corp
juan
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