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Tag: havana
"Havana Club is a kind of rebel brand. It is important to protect that" - just-drinks meets Havana Club International CEO Christian Barre
2018-07-11 19:04:00| Daily beverage news and comment - from just-drinks.com
It has been 25 years since Pernod Ricard created a joint-venture with the Cuban Government to bring the Havana Club rum brand to international markets. Last month, just-drinks visited Havana to speak to the two men who currently spearhead the JV, Havana Club International CEO Christian Barré and Juan Gonzalez, the head of Pernod's partner, Cuba's Cuba Ron Corp. In the first of a two-part series, news & insights editor Andy Morton sat down with Barré, a former Spain and Mexico CEO for Pernod, to discuss the African rum market, the potential opportunity in the US and why negotiating with the Cuban Government is like dealing with European supermarkets.
Tags: international
important
club
kind
LOreal Paris Taps Cabello for Havana Collection
2018-07-09 18:11:00| Happi Breaking News
Limited edition products debut in August 2018.
Tags: collection
paris
havana
taps
Pernod Ricard to launch bartender-only Havana Club rum range
2018-06-04 16:57:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard is working on a range of Havana Club-branded rums that will only be available to bartenders.
Pernod Ricard redesigns Havana Club Anejo Especial, pushes Cuba Libre serve
2018-06-04 13:21:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has repackaged its Havana Club Aejo Especial rum as it looks to communicate production methods alongside the expression's Cuban heritage.
Tags: club
serve
especial
cuba
Bacardi honours Havana Club in new theatre campaign
2018-04-05 17:04:00| Daily beverage news and comment - from just-drinks.com
A new immersive theatre activation from Bacardi is claiming to tell the "truth" about the Havana Club brand.
Tags: club
campaign
theatre
havana
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