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GLOBAL: Pernod Ricard reveals SWA role in Ballantine's Brasil launch

2014-03-11 15:55:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard's Ballantine's brand worked "hand in glove" with the Scotch Whisky Association (SWA) over its newly-launched Brasil variant, one of the first Scotch-based 'spirit drinks' from a major distiller.

Tags: global role brasil launch

 

GLOBAL: Pernod Ricard's Ballantine's links with music streaming website - video

2014-02-11 17:31:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has agreed a global tie-up with music event streaming website Boiler Room for its Scotch whisky brand Ballantine's.

Tags: links video music website

 
 

Product Launch - GLOBAL: Pernod Ricard's Ballantine's Brasil

2013-12-03 12:52:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard is entering the "flavoured" whisk(e)y market with the launch of a "lime-infused" variant of its Ballantine's brand.

Tags: product global brasil launch

 

GLOBAL: Pernod Ricard "re-imagines" Carmen in Ballantine's push - video

2013-11-27 14:44:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has enlisted a freestyle skateboarder to re-enact the opera Carmen in a new online film for its Ballantine's Scotch whisky brand.

Tags: video global push carmen

 

GLOBAL: Pernod Ricard unveils new Ballantine's ad - video

2013-10-30 16:56:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has launched a new global TV ad for its Ballantine's Scotch whisky.

Tags: video global unveils ricard

 

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