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Tag: search
Google search manipulation starves some websites of traffic
2013-04-16 13:30:55| InfoWorld: Top News
Google's placement of its own flight-finding service in search results is resulting in lower click-through rates for companies that have not bought advertising, according to a study by Harvard University academics.
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google
traffic
websites
What Dealers Can Learn About eBays Paid Search
2013-04-15 18:11:24| AutomotiveDigest.com - Automotive Industry News
By stopping eBay's paid search campaigns, buzz was generated in the digital marketing world. Its always compelling when a major brand shifts ad tactics, but a closer look at eBays decision shows it had little to do with the value of Paid Search itself. In fact, it actually reveals the importance of well-executed PPC campaigns within automotive. Here are the key lessons for dealers. 1. Start with a relevant strategy eBays PPC strategy revolved around an AdWords feature called Dynamic Keyword Insertion, which uses a snippet of code to alter ad copy automatically, depending on the keyword a searcher enters. Pushing this to the extreme, eBay served up ads in searches for almost everything, including stolen cars, severed hand, and even crack pipe. Keep reading!The Article What Dealers Can Learn About eBays Paid Search appeared first on Automotive Digest.
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learn
paid
dealers
EU's proposed Google antitrust settlement angers search rivals
2013-04-15 14:09:20| InfoWorld: Top News
Google's proposed settlement of a European Union antitrust case amounts to continuing its discrimination against other search companies -- but putting a warning label on the practice, said an industry group.
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google
proposed
settlement
Job Search Digest Schedules Live Mergers and Acquisitions Training for April 16, 2013
2013-04-15 13:18:27| Paper - Topix.net
Both MBA Students and Financial Professionals Can Fine-Tune Valuation and Modeling Skills During Free Webinar Analyzing $16 Billion Goodrich Corporation Acquisition The purchase of Goodrich Corporation by United Technologies presents an exceptional case study.
Google offers EU changes to search results - report
2013-04-15 08:52:00| Telecompaper Headlines
(Telecompaper) Google has agreed to make changes to the results page on its search engine as part of concessions to the European Commission in its competition investigation, the Financial Times reports. People who had seen the proposed settlement said Google promises to make users in Europe "clearly aware" when promoting its own specialist search services such as those for restaurants, finance and shopping. The company will also systematically highlight links to rival specialised, or vertical, search engines. The agreement with the EC would be legally binding for five years and subject to independent verification. The stringency of the agreement's terms depend on whether Google makes money from a particular search service. Google's in-house news results, for example, merely need to be labelled and separated. Restaurant results, which link to a page with adverts, require more noticeable separation and three prominent links to rival search engines. In Google's shopping service, where retailers pay to place products, links to rival shopping comparison websites will be auctioned. Google's search algorithm will not be affected by the settlement.
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results
report
google
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