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#SXSWi 2014 Recap: The Science of Predicting Earned Media by @wonderwall7

2014-03-10 04:02:51| Food - Topix.net

Hearing about how to predict earned media, which is A when the customer becomes the channel,A according to Forrester Research , was a packed room and featured experts from The Hershey Company and Visual Measures, among others.

Tags: media science earned predicting

 

What's real? Kenneth Cole uses social media to make a point about fall fashion collection

2014-03-09 17:31:14| Footwear - Topix.net

Known for his socially-conscious advertising, Kenneth Cole always strives to stand out from the fashion pack.

Tags: make real media point

 
 

TopRank Publishes A New Social Media eBook for Social Media Marketing World #SMMW14

2014-03-07 18:58:33| Marketing and Public Relations - M&O

How would you like to get free social media marketing and service advice from some of the top B2B and B2C brands? We're talking about Century 21, Dell, TaylorMade, Whole Foods Market, Adobe, IBM, Cisco, Discover, LinkedIn, Humana, Marriott, Experian, Citrix, PwC, HubSpot, Kelly Services and more. Add to that, top social media marketing industry thought leaders like Mari Smith, Jay Baer, Joe Pulizzi, Brian Clark and many more. All that social media smarts plus a surfing theme has been packaged into one, 50+ page eBook: Riding the Waves of Social Media - 38 Tips from the Pros. Created as part of TopRank Marketing's media sponsorship of the upcoming Social Media Marketing World conference in San Diego March 26th, this eBook serves as a tasty appetizer for what some of the top social media marketing professionals in the world will be presenting. Lucky for us all this eBook is live, free and ready for you to read below or download from the TopRank Slideshare page. Check it out!

Tags: world media social marketing

 

Social Media Part of Growth Strategy for Fillmore Container

2014-03-07 05:00:00| Industrial Newsroom - All News for Today

Entrepreneurs Keith and Lisa Reinhart are finding out firsthand the power of social media.<br /> <br /> Blogging and Pinterest have done the work of advertising for them, spreading images of their canning business&rsquo; products far and wide.<br /> <br /> Fillmore sells a range of canning products, including glass jars and bottles, lids, accessories and storage containers.<br /> <br /> It recently expanded to candlemaking products as well, mostly due to customer requests. See the full article ...

Tags: part media social growth

 

Why Shares of ValueVision Media, Inc. Shot Up

2014-03-07 02:27:26| Jewelry - Topix.net

Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

Tags: up media shot shares

 

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