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C&C Group lines up UK festivals sponsorship for Magners

2018-03-05 13:13:00| Daily beverage news and comment - from just-drinks.com

C&C Group has announced a partnership between its Magners Irish Cider brand and UK festivals organiser Global.

Tags: group lines festivals sponsorship

 

C&C Group expands Magners Dark Fruit launch to England

2017-12-12 15:20:00| Daily beverage news and comment - from just-drinks.com

C&C Group is ramping up the UK launch of Magners Dark Fruit after rolling it out in England for the first time last month.

Tags: group dark england fruit

 
 

This week in beer & cider, featuring the craft battle's move east, how C&C Group is going to save Magners and is Peroni poised for China?

2017-11-24 15:08:00| Daily beverage news and comment - from just-drinks.com

Here's a round-up of this week's top stories from the global beer & cider categories. Click the links to see our round-ups for soft drinks & bottled water and spirits & wine.

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The Irish connection - How C&C Group plans to rescue Magners - Focus

2017-11-23 11:07:00| Daily beverage news and comment - from just-drinks.com

In the world of mass-market cider, geography has become a valuable marketing tool. Of the major brands on sale in the UK, Heineken's Old Mout claims New Zealand heritage, Strongbow English, while both Rekorderlig and Kopperberg play heavily on their Scandinavian roots. Now, C&C Group is looking differentiate itself in the UK's cut-throat cider market by bolstering the Irish credentials of its Magners brand.

Tags: to group plans focus

 

The Irish connection - How C&C Group plans to rescue Magners - Focus

2017-11-23 11:07:00| Daily beverage news and comment - from just-drinks.com

In the world of mass-market cider, geography has become a valuable marketing tool. Of the major brands on sale in the UK, Heineken's Old Mout claims New Zealand heritage, Strongbow English, while both Rekorderlig and Kopperberg play heavily on their Scandinavian roots. Now, C&C Group is looking differentiate itself in the UK's cut-throat cider market by bolstering the Irish credentials of its Magners brand.

Tags: to group plans focus

 

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