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Wurl Analytics releases SVOD churn analysis report
2021-09-01 08:58:06| Digital TV News
August 31, 2021 Wurl has formed a research division of the company, Wurl Analytics. In its first report, Wurl Analytics uncovers the financial impact of churn, both in terms of lost revenue and subscriber acquisition costs.
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Churn rate drops for U.S. OTT services especially vMVPDs
2020-12-08 15:00:48| Digital TV News
Parks Associates research finds the overall annual churn rate for OTT services dropped from 46% in 3Q 2019 to 38% in 3Q 2020. vMVPDs experienced an even more dramatic drop, from 84% in 2019 to 49% in 2020.
Churn rate for U.S. OTT services at 41% in Q1 2020
2020-06-29 15:00:36| Digital TV News
Parks Associates reports the churn rate for U.S. OTT services increased from 35% in Q1 2019 to 41% in Q1 2020. During the COVID-19 crisis, more than two in five US broadband households trialed an OTT service.
OTT service churn in 2019 reached 35%, up from 28% in 2018
2020-03-10 07:00:21| Digital TV News
Parks Associates has found that the churn rate among all OTT services was 35% in 2019, an increase of 25% from 2018. Churn among vMVPDs (virtual multichannel video programming distributors or online pay-TV providers) was 81% in 2019.
Pernod Ricard sticks with wine as rumour mill continues to churn - FREE TO READ
2019-09-20 12:27:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has reiterated its commitment to the wine category, despite long-standing speculation linking the group to a divestment of its wine brands.