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Tag: beer
Budweiser campaign embraces 'big beer' role, separates itself from growing craft beer market
2015-02-06 17:24:48| Beverages - Topix.net
After several years of losing ground to craft brewers, Anheuser-Busch, the country's biggest brewery, seems to be conceding that its flagship brew may not fly with fans of fancy suds. Rather than try to woo them to toss back a Budweiser, Anheuser-Busch is aiming its latest marketing at its core consumers, the folks who likely wouldn't reach for a craft beer in any case.
just the week in - Beer
2015-02-06 14:42:00| Daily beverage news and comment - from just-drinks.com
Here's a round-up of this week's highlights in the global beer category. We are also running similar round-ups for spirits & wine and soft drinks & bottled water.
Brewers do battle again over US beer tax with rival proposals
2015-02-06 14:14:00| Daily beverage news and comment - from just-drinks.com
The battle between US craft brewers and big beer firms over beer tax has entered US Congress again after two competing bills were re-introduced.
Product Launch - Boston Beer Co's Samuel Adams Rebel Rouser Double IPA and Rebel Rider Session IPA
2015-02-04 18:43:00| Daily beverage news and comment - from just-drinks.com
Boston Beer has launched two new Samual Adams IPAs into the US market that are based on the Rebel IPA launched last year.
Tags: product
double
session
boston
Spirits steal more market share from beer in US - figures
2015-02-04 14:11:00| Daily beverage news and comment - from just-drinks.com
Spirits grabbed further market share from beer in the US last year helped by on-going consumer interest in cocktails and North American whiskey, according to latest figures.
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