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Comment - Spirits - Don Julio: Diageo's Mexican Trojan Horse
2015-03-12 14:55:00| Daily beverage news and comment - from just-drinks.com
Last week, Diageo announced plans to invest US$400m on its operations in Mexico. While the headlines centred on the company's Don Julio Tequila operations, the country itself is ripe for growth. Richard Woodard investigates.
Diageo eyes Tequila opportunity with US$400m Don Julio boost
2015-03-04 10:51:00| Daily beverage news and comment - from just-drinks.com
Diageo is putting its weight behind the Tequila category after revealing plans to invest around US$400m in its Mexico operations and Don Julio brand.
Tags: don
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julio
Diageo completes Don Julio, Bushmills swap deal
2015-02-27 17:11:00| Daily beverage news and comment - from just-drinks.com
Diageo has completed its deal to regain full control of Tequila Don Julio from former joint partner Casa Cuervo.
Comment - Spirits - Diageo Making the Best of a Bad Job with Bushmills, Don Julio deal?
2014-11-05 12:09:00| Daily beverage news and comment - from just-drinks.com
Diageo has surprised some with its move to sell its Irish whiskey brand Bushmills in return for control of Don Julio Tequila. Here our columnist, Richard Woodard, analyses the thinking behind the deal
EXCLUSIVE - Bushmills sale a must to secure Don Julio - Diageo CFO
2014-11-04 13:57:00| Daily beverage news and comment - from just-drinks.com
The CFO of Diageo has defended the company's decision to sell the Bushmills Irish whiskey brand in return for Tequila Don Julio, claiming that the acquiror, Casa Cuervo, was keen to up its presence in international spirits.
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