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Coke, Unilever, Colgate-Palmolive Seize India's Biggest Marketing Opportunity

2013-03-08 08:38:53| Beverages - Topix.net

About 8 percent of India's population-everyone from billionaire Anil Ambani, brother of India's richest man, to hardscrabble peasants-has trekked to the Ganges in the past eight weeks, seeking salvation at a religious festival called the Maha Kumbh Mela.

Tags: marketing opportunity biggest coke

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