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Walmart, P&G, Coke Win Top Shopper Marketing Awards

2015-03-18 22:56:34| Beverages - Topix.net

While the world of end-caps and shelf signage may not get much attention from the creative community, shopper marketing truly drives sales. And this year, some of the most powerful campaigns were cooked up by Walmart, Procter & Gamble, and Coca-Cola, making them among the biggest winners of the Shopper Marketing Effie Awards.

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Coke changes marketing chief

2014-10-26 10:29:25| Beverages - Topix.net

The change for the maker of Sprite, Powerade and Vitaminwater comes after the company last week reported a lower quarterly profit on disappointing sales. In its flagship U.S. market, people have been moving away from soda and other sugary drinks over worries that they lead to weight gain.

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Coke names new marketing chief amid struggles

2014-10-23 18:46:44| Beverages - Topix.net

Coca-Cola is replacing its chief marketing officer as the world's biggest beverage maker fights to boost flat soda sales. The change for the maker of Sprite, Powerade and Vitaminwater comes after the company this week reported a lower quarterly profit on disappointing sales.

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Coke to soften marketing if unrest hits World Cup

2014-04-02 15:20:14| Beverages - Topix.net

Coca-Cola has disclosed contingency plans to adapt its World Cup sponsorship and soften its celebratory tone in Brazil if unrest returns to the streets.

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Coke Marketing Campaign 'Share A Coke' Slammed For Alleged Anti-Gay Discrimination

2014-01-26 22:56:01| Beverages - Topix.net

Adding to the outrage over Coca Cola's sponsorship of the 2014 Winter Olympics, a new social media campaign from the soft drink giant has been called out for preventing users from typing words associated with homosexuality.

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