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Tag: chases
Beam Suntory chases Jim Beam merchandising with IMG deal
2020-06-24 16:42:00| Daily beverage news and comment - from just-drinks.com
Beam Suntory is targeting new licensing arrangements for its Jim Beam Bourbon brand after partnering with global merchandising company IMG.
Pernod Ricard chases "new generation" with Powers Irish whiskey overhaul
2020-01-10 15:00:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard is targetting a younger legal-drinking-age demographic with a redesign of its Powers Irish Whiskey brand.
Tags: generation
powers
irish
whiskey
Monster Beverage Corp chases vegan market with oat milk Java energy drink
2019-11-01 15:26:00| Daily beverage news and comment - from just-drinks.com
Monster Beverage Corp is to launch a vegan-friendly coffee energy drink made with oat milk in the US.
Tags: market
energy
java
drink
Les Grands Chais de France chases UK Millennials with JP Chenet revamp
2019-10-24 16:05:00| Daily beverage news and comment - from just-drinks.com
Les Grands Chais de France, the owner of the JP Chenet wine brand, is targetting younger consumers in the UK with an overhaul for the varietal wine as well as new products.
Tags: france
les
grands
revamp
Founded in 1670 to Trade Furs, Hudsons Bay Chases Relevance
2019-09-05 16:36:00| National Real Estate Investor
Hudsons Bay is finding it challenging to capture millennial shoppers.
Tags: trade
bay
founded
relevance