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Combating the Top Mistakes of Automotive Marketing

2013-09-28 18:58:14| AutomotiveDigest.com - Automotive Industry News

Situation: Consumer behavior and the purchase process have introduced changes to automotive marketing and media attribution, but dealerships are looking at old metrics in old ways, according to Cars.com. Following these 7 digital sins could mean a dealer is wasting media dollars and eliminating advertising options that could help influence shoppers. Solution: Cars.com aims to position dealers to reach the right audience, build awareness, drive consideration and ultimately improve conversion rates. Cars.com Trainers, Ed Woelfle and Jack Simmons, work together to highlight seven common measurement challenges, and provide tips to align processes and media buying decisions with the behaviors of todays car shopper in a webinar titled The Seven Digital Sins of Attribution. Webinar registration is free. Read on!The Article Combating the Top Mistakes of Automotive Marketing appeared first on Automotive Digest.

Tags: top marketing automotive mistakes

 

Take heart: combating climate change can happen at the individual level

2013-09-25 08:30:00| Climate Ark Climate Change & Global Warming Newsfeed

Guardian: I'm running after the bin truck, pre-caffeinated, bleary-eyed and in a barely acceptable state of dress, which is my usual Monday morning ritual. In the panic that follows the familiar noise of my neighbour's bins being emptied (almost always it's the sound of beer bottles), I grab the general waste bin and leave the recycled one. My neighbours, I have noticed, are not the recycling type, and beer bottles mean that I have almost certainly missed the recycled waste collection. The consequence of...

Tags: the change level individual

 
 

Pork Checkoff Increases Commitment to Combating PEDV

2013-07-23 02:00:00| ThePigSite - Industry News

US - Following a unanimous vote by its board of directors, the National Pork Board has committed to investing an additional US$350,000 toward research, education and coordination of efforts to better understand Porcine Epidemic Diarrhea Virus, or PEDV. This increase in funding is in addition to US$450,000 announced in June, bringing total Checkoff dollars invested to US$800,000.

Tags: increases commitment pork combating

 

Combating Infections With The Right Materials

2013-06-10 19:47:58| Chemicals - Topix.net

Eastman's Gopal Saraiya, global segment leader of medical devices at Eastman Chemical Company , took time to address a number of questions related to the use of materials in medical device development.

Tags: materials infections combating

 

VIDEO: Combating Dubai's raw sewage woes

2013-05-21 01:39:08| BBC News | Business | UK Edition

The fast pace of development in Dubai has meant that infrastructure has often failed to keep up - but the problem of tackling sewage has been improved by processing firms adopting new technology

Tags: video raw sewage woes

 

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