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GLOBAL: PepsiCo launches X-Men push for Mountain Dew

2014-03-17 11:23:00| Daily beverage news and comment - from just-drinks.com

PepsiCo has launched a global marketing campaign for Mountain Dew in the US, using the brand's tie-up with upcoming superhero movie X-Men: Days of Future Past.

Tags: global mountain push launches

 

Deckers' global push takes toll on stock price

2014-03-07 22:05:26| Footwear - Topix.net

Deckers warned investors to expect a loss of 16 cents per share - compared to the 10-cent-per-share profit expected by Wall Street analysts - in the first quarter despite projected revenue growth.

Tags: price stock global takes

 
 

Uniqlo Billionaire Push for Global Crown Fuels J. Crew Talks

2014-03-03 04:32:41| Apparel - Topix.net

Fast Retailing Co.' s Tadashi Yanai, who built his father's tailor shop into Asia's biggest clothing retailer and in the process became Japan's richest man, is stepping up his push into the U.S. market.

Tags: global crew push crown

 

GLOBAL: Anheuser-Busch InBev reveals Budweiser World Cup push

2014-02-19 17:42:00| Daily beverage news and comment - from just-drinks.com

Anheuser-Busch InBev has unveiled its FIFA World Cup global marketing plan for its Budweiser brand, which includes a golden, aluminium, 16oz (47.3cl) bottle.

Tags: world global cup push

 

GLOBAL: Pernod Ricard readies Aberlour push

2014-02-12 15:12:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard's Chivas Brothers division has lined up a new look and global marketing push for the Aberlour single malt Scotch whisky brand.

Tags: global push ricard readies

 

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