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PepsiCo opens Dubai R&D hub to capture Middle East flavour

2014-09-29 12:30:00| Daily beverage news and comment - from just-drinks.com

PepsiCo has opened an R&D facility in Dubai to develop new flavours for Middle Eastern consumers.

Tags: east middle capture opens

 

US: SodaStream unveils Skinnygirl flavour tie-up

2014-02-10 18:09:00| Daily beverage news and comment - from just-drinks.com

SodaStream has fired an immediate riposte to the Coca-Cola Co's move into its home-carbonation territory with the announcement of a new partnership with Skinnygirl.

Tags: unveils flavour tieup sodastream

 
 

Research in Focus - Vodka and the Flavour Fatigue

2014-02-03 17:48:00| Daily beverage news and comment - from just-drinks.com

The flavoured vodka category has been a growth engine of the spirits sector for some time, but new research from just-drinks suggests that the sub-category no longer represents the easy route to growth or the obvious 'go to' option for new product development that it did a few years ago.

Tags: the research focus fatigue

 

UK: The Simply Great Drinks Company readies PomeGreat flavour shake-up

2014-01-06 11:45:00| Daily beverage news and comment - from just-drinks.com

The Simply Great Drinks Company has rebranded its pomegranate juice brand PomeGreat as it prepares to launch new flavours.

Tags: great company simply drinks

 

Frutarom announces takeover of flavour firm Hagelin

2013-12-13 01:00:00| Food Processing Technology

Frutarom has announced the takeover of US flavour company Hagelin in a $52.4m deal, as it continues to implement its rapid growth strategy.

Tags: firm announces takeover flavour

 

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