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Authenticity and building trust in the machine age
2020-09-01 13:55:43| The Webmail Blog
Authenticity and building trust in the machine age nellmarie.colman Tue, 09/01/2020 - 06:55 Authenticity consistently ranks in the top tier of the most important leadership traits, with many considering it as the most important quality of them all. Authenticity is also important to employees in non-leadership positions when building relationships with internal and external customers, but also in conceptual things like company culture. But how do we remain authentic and stay true to ourselves when the world is changing so dramatically, and we need to evolve to remain relevant? How do we convey authenticity and build trust in the new virtual world? Are machines in some ways eroding our human connections and, if so, what risks should we be aware of? Is authenticity under threat? In our latest Cloudspotting podcast episode, we welcome on Diane Dowdell, Professor of Marketing and Management at St. Mary's University in San Antonio, to discuss authenticity and building trust in the machine age. Diane has designed and delivered courses on organizational culture, leadership and ethics, team performance and productivity, critical thinking, selling and sales management, organizational improvisation, marketing strategy and more. Diane joins Clouspotting hosts, Alex Galbraith and Sai Iyer, to discuss: What authenticity means and why its so important Learning to be authentic and what adaptive authenticity looks like The shift from emotional trust formation to task-based trust formation How AI and ML are changing the way we interact with each other The risk of low interpretability, hidden biases and machines not understanding cultural nuances Being seduced by the power of machines and misusing machine learning A shift in human behaviour Diane explains that humans have had to change how we build trust, now that less face-to-face communication is happening. "We usually build trust slowly and through emotion, which is why emotional intelligence is so important in organizations and in society in general. Considering that most of our interactions are now occurring over Zoom and that we can't meet with a customer over coffee, we have to focus more on task-based trust formation than emotional trust formation." Alex adds the point that expertise and credentials have become even more important now that we are reliant on task-based trust formation. "Part of that trust actually comes from expertise. So bringing expertise to a customer gives them confidence and opens up important conversations, where you can show that you can get to a solution." The human element must remain On the topic of AI and its influence, Diane says the human element must remain. "We can become intellectually seduced by the amount of data out there. But when it comes to the application and the conclusion, that human element is important, particularly when were talking about other humans and human situations." Sai acknowledges that AI and ML still have a way to go before they can fully understand our communication, and they may in fact, always be limited by this. "We learn to pick up on body language, tone, pitch and so on very early on in our lives and you can't always explain it. So that's going to be a tricky, tricky space for the machines to catch up." Authenticity and building trust in the machine ageAuthenticity builds trust and lays the foundation for quality relationships. But is the virtual world eroding our human connections?Learn more about authenticity and trust amidst constant change. https://cloudspotting.fireside.fm/26Listen in Cloud InsightsChris SchwartzAuthenticity and building trust in the machine ageSeptember 1, 2020
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Building Trust in Your Content through Curation
2016-03-03 08:27:29| AutomotiveDigest.com - Automotive Industry News
People trust peer content first, expert content second and vender content last. Bringing all this content together through curation is a great way to build trust in your brand. The Article Building Trust in Your Content through Curation appeared first on Automotive Digest.
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building trust
Building Trust in Your Content Through Curation
2016-02-25 21:07:20| AutomotiveDigest.com - Automotive Industry News
CONTENT MARKETING You can curate rather than just create content for your site. Further, you can find new and fresh content from your peers, expert blogs, other sites, e-newsletters and even testimonials. The challenge is to select and curate the best of three types of content. Then organize it, add value, seek to give the content meaning, post, and share. Grab on as Pawan Deshpande, CEO of Curata, tells you how to build trust and value in your Web site by finding, curating, and posting relevant content from multiple sources on specific topics from selected themes or messages that add value to what was originally posted and published. The Article Building Trust in Your Content Through Curation appeared first on Automotive Digest.
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building trust
Building Trust in Your Content Through Curation
2016-01-13 20:32:20| AutomotiveDigest.com - Automotive Industry News
People trust peer content first, expert content second and vender content last. Bringing all this content together through curation is a great way to build trust in your brand. The Article Building Trust in Your Content Through Curation appeared first on Automotive Digest.
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building trust
Center for Food Integrity Presents Workshop on Building Trust with Consumers
2015-04-28 15:38:00| Food Processing
Public skepticism is at an all-time high as it relates to Big Food. From bloggers to social media posts and everywhere in between, consumer concern over whats going into foods and beverages is reaching a fevered pitch. On the other side of the aisle, food manufactures concerns mount over how to answer consumers questions. In addition to sourcing ingredients and innovating their production processes, food manufacturers also are being tasked now more than ever to defend nearly everything about their products. Whats a food manufacturer to do? On Day 1 of The 2015 Food Leaders Summit, Charlie Arnot, CEO of the Center for Food Integrity presented a workshop: Seven Steps to Trust-Building Transparency with Consumers to a room full of food and beverage processors. During the Monday-afternoon workshop, Arnot and fellow CFI manager, J.J. Jones, led a session filled with facts, figures, and dialogue on topics such as: The origins of Big Food skepticism What drives consumer trust How to build and maintain consumer trust Overcoming Big is Bad bias A few noteworthy factoids from the presentation: GMOs have become icon of what people dont like about industrialized food; in fact, GMOs have become the badge of anti-food.' When it comes to food, shared values are 3-5 times more important than facts. Authority used to be is granted by office; now its authority is granted by relationship.
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