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2015 an inflection point for Carlsberg as FY sales inch up

Carlsberg has reported a slight lift in sales for 2015, a year in which the brewer hit an "inflection point" in its geographical performance.

This study explores how products can fail through a lack of clarity in brand messaging and product positioning.

Carlsberg's Vietnam unit has added a new canning line to its Hue Brewery, in Hue City, as it looks to grow business in the country.

Carlsberg has been forced to change the Myanmar translation of its Tuborg brand name after complaints it clashed with a popular local song.

Carlsberg has reported a leap in sales of its non-alcohol beer offering in its domestic market, and has lined up the release of a wheat variant.

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