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Tag: internet lead
Internet Lead Success: Adopting to Changing Buying Behaviors
2013-04-06 21:52:34| AutomotiveDigest.com - Automotive Industry News
Since 1995 when Autobytel pioneered the automotive Internet, online car buying behaviors have evolved. What we thought were the tried and true rules of successful Internet lead management have evolved too. For those of us in the online automotive space, recent studies* reveal some surprising results about how indecisive todays car buyers really are, with nearly 60 percent of buyers narrowing their decision to one model during the final week before buying, and new vehicle shoppers considering 3.3 vehicles to purchase, compared to 3.1 vehicles in 2012 and 2.9 vehicles in 2010. Behind these changes are two fundamentals: Brand/product parity and changing vehicle buyer demographics. Read more from Autobytel.com.The Article Internet Lead Success: Adopting to Changing Buying Behaviors appeared first on Automotive Digest.
Tags: internet
lead
success
buying
Van Griffith Kia Used Social Media & Internet Lead Management to Increase Sales
2013-03-23 14:06:28| AutomotiveDigest.com - Automotive Industry News
In late 2010, Van Griffith Kia of Granbury, Texas (40 miles west of Dallas-Fort Worth) decided that in order to increase its market share and sell more cars and simply to remain competitive it would need to expand its marketing activities beyond traditional media. Van Griffith decided to invest in an Internet sales department, hiring Brad Ferris as their first Internet Sales Director. Although Van Griffith Kia believed they had to build a social media presence, it was impossible for Brador anyone else at the dealership to invest the time necessary to do so. Several months after launch, the dealership could not seem to surpass 55 Facebook fans, despite investing many hours every week. The dealership was suffering from a negative social media ROI. Van Griffith Kia in Granbury, Texas is just one more example of how Digital Air Strike comes to the rescue of dealerships that are struggling to make social media, reputation management and lead management services work in their Internet websites. [Read more]The Article Van Griffith Kia Used Social Media & Internet Lead Management to Increase Sales appeared first on Automotive Digest.
Tags: internet
media
social
management
Kaspersky Internet Security 2013 bug can lead to system freeze
2013-03-07 19:35:34| InfoWorld: Top News
Kaspersky Lab's Internet Security 2013 product contains a bug that can be exploited remotely, especially on local networks, to completely freeze the OS on computers running the software.
Tags: internet
system
security
lead
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