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Tag: adtech
SeaChange powers streaming and adtech for Popcornflix app
2021-09-14 10:49:04| Digital TV News
September 13, 2021 The newly enhanced Popcornflix app, launched by Crackle Plus (NASDAQ: CSSE), is now running on a streaming and integrated advertising platform built and powered by SeaChange International (NASDAQ:SEAC).
Tags: powers
app
streaming
adtech
Discovery acquires assets of adtech start-up AdSparx
2020-09-22 19:30:32| Digital TV News
Discovery (Nasdaq: DISCA, DISCB, DISCK) has announced that it has acquired the assets of AdSparx, a start-up offering a cloud-based platform for server side in-stream dynamic ad insertion (DAI).
Tags: assets
discovery
startup
acquires
Ad-Tech market still highly fragmented despite intense M&A activity
2018-09-18 15:30:53| Digital TV News
In spite of ongoing intense mergers and acquisitions activity, the advertising software market is still highly fragmented. According to IDC, the top 15 vendors represented less than 40% of the overall market in 2017.
Tags: market
activity
highly
intense
Ooyala providing Ad-Tech for Vudu Movies on Us
2016-10-26 20:00:42| Digital TV News
Ooyala has announced that it is powering the new advertising (AVOD) service, Vudu Movies on Us, from Vudu, Walmarts subscription-free video streaming service. Through Ooyala, advertisers are able to access Vudus millions of customers.
Tags: us
movies
providing
adtech
(VIDEO) Tim Armstrong's Goal of "Open" AdTech Dominance: "Open is the ...
2015-05-22 05:29:44| IT Services - Topix.net
In a keynote address to some 500 leaders of the adtech industry gathered in New York by the investment bank boutique LUMA partners, AOL CEO Tim Armstrong shared an expansive view on the sale of AOL to Verizon and the future of AOL. He spoke about the future of an open, interoperarable tech stack where buyers and sellers of advertising can transact.
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