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SeaChange powers streaming and adtech for Popcornflix app

2021-09-14 10:49:04| Digital TV News

September 13, 2021 The newly enhanced Popcornflix app, launched by Crackle Plus (NASDAQ: CSSE), is now running on a streaming and integrated advertising platform built and powered by SeaChange International (NASDAQ:SEAC).

Tags: powers app streaming adtech

 

Discovery acquires assets of adtech start-up AdSparx

2020-09-22 19:30:32| Digital TV News

Discovery (Nasdaq: DISCA, DISCB, DISCK) has announced that it has acquired the assets of AdSparx, a start-up offering a cloud-based platform for server side in-stream dynamic ad insertion (DAI).

Tags: assets discovery startup acquires

 
 

Ad-Tech market still highly fragmented despite intense M&A activity

2018-09-18 15:30:53| Digital TV News

In spite of ongoing intense mergers and acquisitions activity, the advertising software market is still highly fragmented. According to IDC, the top 15 vendors represented less than 40% of the overall market in 2017.

Tags: market activity highly intense

 

Ooyala providing Ad-Tech for Vudu Movies on Us

2016-10-26 20:00:42| Digital TV News

Ooyala has announced that it is powering the new advertising (AVOD) service, Vudu Movies on Us, from Vudu, Walmarts subscription-free video streaming service. Through Ooyala, advertisers are able to access Vudus millions of customers.

Tags: us movies providing adtech

 

(VIDEO) Tim Armstrong's Goal of "Open" AdTech Dominance: "Open is the ...

2015-05-22 05:29:44| IT Services - Topix.net

In a keynote address to some 500 leaders of the adtech industry gathered in New York by the investment bank boutique LUMA partners, AOL CEO Tim Armstrong shared an expansive view on the sale of AOL to Verizon and the future of AOL. He spoke about the future of an open, interoperarable tech stack where buyers and sellers of advertising can transact.

Tags: the video open goal

 

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