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TOP NEWS: Fewer Dealerships Means More Sales Per Dealer
2013-02-18 09:00:00| AutomotiveDigest.com - Automotive Industry News
With the cutback in dealerships during the auto industry downturn, analysts now expect a record sales increase in 2013 per dealership. eBay Motors analyst Clayton Stanfield urges dealers to reach Millennials through their mobile devices rather than wait until they enter a showroom. Congress is set to repeal an obsolete requirement that a visual inspection has been completed of a new-vehicles emissions system.The Article TOP NEWS: Fewer Dealerships Means More Sales Per Dealer appeared first on Automotive Digest.
PPC Conversion Tracking For Dealerships
2013-02-16 22:20:00| AutomotiveDigest.com - Automotive Industry News
It can often be difficult to track whether your paid advertising online is working out for you when it comes to conversion tracking for auto dealerships. So were going to take a look at other ways that we can measure the effectiveness of our paid search. In the typical online e-commerce environment, it is very easy to set up conversion tracking. When a visitor comes to a website, they either fill in their name and their email address, or they can purchase something that could also be a conversion at that particular point of time. That doesn't happen with auto dealership websites. Kevin McKillop, owner of MoveYourMetal.com, wants dealers to be aware of the powerful tracking tool available for auto dealerships by linking Google Analytics and your Google Adword account.The Article PPC Conversion Tracking For Dealerships appeared first on Automotive Digest.
Tags: conversion
tracking
ppc
dealerships
BMW Rolling Out Genius Program for Dealerships
2013-02-12 06:38:15| Auto Dealers - Topix.net
BMW is taking a page from Apple for its fleet of car dealerships. The company is rolling out a "BMW Genius Everywhere" program of tech-savvy employees called BMW Geniuses whose job will be to answer technology questions for customers.
Tags: program
rolling
bmw
genius
Top Reasons Car Shoppers Leave Auto Dealerships Without Buying
2013-02-09 16:00:34| AutomotiveDigest.com - Automotive Industry News
CAR-Research XRM recently released findings from its study of the top reasons car buyers really leave the auto dealership without buying. The study used a sampling pulled from January 2012 through December 2012 of 167,503 Interviews with customers from over 150 auto dealerships across the US, conducted by CAR Research XRMs Certified Research Call Center. In response to the question "Why did you leave the Dealership?" the generic answer "Still Shopping" ranked at 25% as the highest single reason. However, a full 48% of customers surveyed gave further details that they left because of a specific reason that they were still shopping; including Price, Financial, Inventory, and Style. A recent study by CAR-Research XRM studying a sampling of 167,503 interviews from over 150 auto dealers produced some interesting responses that dealerships will want to know when dealing with potential customers coming into the showroom. Be sure to read more!The Article Top Reasons Car Shoppers Leave Auto Dealerships Without Buying appeared first on Automotive Digest.
Edmunds.com Presents First Annual Five Star Premier Dealer Awards to 95 Dealerships Nationwide
2013-02-09 04:38:21| Auto Dealers - Topix.net
Edmunds.com, the premier resource for car shopping and automotive information, presented its inaugural Edmunds.com Five Star Premier Dealer Awards today at the National Automotive Dealers Association Convention and Expo in Orlando, Fla.
Tags: star
premier
annual
awards
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