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Discovery selects Magnite to strengthen DTC advertising proposition

2020-09-29 09:40:03| Digital TV News

Magnite (NASDAQ: MGNI) has announced an expanded relationship with Discovery in support of its leading real life entertainment streaming service, dplay platform, to maximise programmatic advertising capabilities.

Tags: advertising discovery strengthen proposition

 

The Hut Group Lifts DTC Beauty

2020-06-22 17:40:44| Happi Breaking News

Invests nearly $125 million in brands' e-commerce businesses.

Tags: group beauty hut lifts

 
 

Callaly Named One of UK\'s Leading DTC Companies

2019-09-23 18:53:00| Nonwovens Industry Breaking News

50 companies were named in report

Tags: companies leading named dtc

 

TVSquared releases DTC TV advertising performance report

2019-06-25 15:10:29| Digital TV News

TVSquared has released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC brands are one of the fastest growing groups of TV advertisers, devoting $3.8 billion in media spend to it last year alone.

Tags: report advertising performance releases

 

L\'Oréal Launches DTC Hair Color Brand

2019-05-10 15:18:00| Happi Breaking News

Color&Co offers real-time video consultation.

Tags: color brand hair launches

 

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