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Tag: heineken
Heineken highlights UK category growth drivers in new 'Greenpaper'
2018-04-11 12:28:00| Daily beverage news and comment - from just-drinks.com
Heineken has used its pub estate as part of a research project in the UK, in an effort to identify category growth drivers and boost trade in the market.
Tags: category
growth
highlights
drivers
Heineken 0.0 gets Ryanair listing
2018-04-05 11:46:00| Daily beverage news and comment - from just-drinks.com
Heineken's alcohol-free beer has gained a listing with European budget airline Ryanair.
Tags: listing
heineken
ryanair
Heineken ramps up pressure on C&C Group in Ireland with cider launch
2018-03-27 15:43:00| Daily beverage news and comment - from just-drinks.com
Heineken has confirmed it is to launch a new cider in Ireland as it continues to spar with the country's category leader, C&C Group's Bulmers.
Tags: with
group
pressure
ireland
Heineken withdraws Heineken Light ad after Twitter storm - video
2018-03-27 13:45:00| Daily beverage news and comment - from just-drinks.com
Heineken has pulled a television advert in the US amid a social media backlash that culminated in a hip-hop artist accusing the brewer's marketing team of being deliberately racist.
Tags: video
light
storm
twitter
Heineken rolls out Dos Equis 'Keep It Interesante' campaign - video
2018-03-16 14:03:00| Daily beverage news and comment - from just-drinks.com
Heineken's US unit has updated its 'Most Interesting Man' creative in a new campaign for the Dos Equis beer brand.
Tags: video
dos
campaign
rolls
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