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Budweiser campaign embraces 'big beer' role, separates itself from growing craft beer market

2015-02-06 17:24:48| Beverages - Topix.net

After several years of losing ground to craft brewers, Anheuser-Busch, the country's biggest brewery, seems to be conceding that its flagship brew may not fly with fans of fancy suds. Rather than try to woo them to toss back a Budweiser, Anheuser-Busch is aiming its latest marketing at its core consumers, the folks who likely wouldn't reach for a craft beer in any case.

Tags: big market role growing

 

Beer Goggles: Life after craft: Elysian adapts after buyout by Anheuser-Busch

2015-02-02 16:18:59| Beverages - Topix.net

When we sat down with Andy Goeler, chief executive officer of A-B's craft division, and the owners of Bend, Ore.-based 10 Barrel Brewing Co. to discuss that brewery's sale to A-B , we didn't think Goeler would be back in the area so soon.

Tags: by life beer craft

 
 

Challenge to craft beer taprooms is withdrawn

2015-01-28 16:50:06| Beverages - Topix.net

The Florida Retail Federation, a statewide lobbying group, has withdrawn its legal challenge that sought to change a loophole in Florida's beverage law that permits brewers to sell beer from taprooms. The federation, with support from Anheuser-Busch and MillerCoors distributors, filed a legal challenge earlier this month against the Department of Business and Professional Regulation to clarify whether on-site tasting rooms infringe on the post-Prohibition three-tier system - the process through which a majority of alcoholic drinks are taxed and sold.

Tags: challenge beer craft withdrawn

 

Anheuser-Busch buying craft beer maker

2015-01-28 13:50:22| Beverages - Topix.net

Aluminum bottles of Bud Light beer are on display at Alcoa headquarters in Pittsburgh. Anheuser-Busch said it is buying Seattle-based craft brewer Elysian Brewing Co.

Tags: buying beer maker craft

 

Craft beer fans go to great lengths to buy top-rated brew

2015-01-25 11:16:59| Food - Topix.net

To understand the phenomenon that is Heady Topper - the world's best beer, some say - show up at Hunger Mountain Coop in Montpelier on a frigid Thursday morning and wait in line. That's how the guys who drove all night from South Carolina and slept in a parking lot scored a few cases.

Tags: great buy fans beer

 

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