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Tag: campaigns
Comscore enables deduplicated ad campaigns on YouTube and YouTube TV
2021-10-13 08:46:02| Digital TV News
October 12, 2021 Comscore (NASDAQ: SCOR) has announced that it is the first measurement provider to deliver deduplicated audience measurement across YouTubes largest platforms and including co-viewers of Connected TV screens.
Tags: tv
enables
youtube
campaigns
Roku's Shopify app enables small business TV ad campaigns
2021-09-23 08:34:28| Digital TV News
September 21, 2021 Roku (Nasdaq: ROKU) is to launch an app that will allow Shopify merchants to create TV streaming ad campaigns, opening the door for SMBs to grow branding and revenue through TV advertising.
Tags: business
small
small business
enables
605 provides attribution for Canoe addressable campaigns with AMC
2021-07-08 09:20:25| Digital TV News
July 7, 2021 605 has announced that it is the first to provide attribution services for participants in the Canoe Addressable enablement initiative. The first company to use 605 attribution tools will be AMC Networks.
Tags: with
attribution
campaigns
canoe
Boohoo criticised in spoof Black Friday media campaigns
2020-11-27 15:06:00| Daily apparel & textile news and comment - from just-style.com
The UK-based online fashion brand Boohoo faces mounting criticism from campaign groups this Black Friday weekend over allegations of underpaid wages owed to workers in Leicester factories.
Tags: media
black
friday
campaigns
VIZIO taps Nielsen to measure advanced TV campaigns
2020-11-17 15:40:31| Digital TV News
VIZIO Ads has announced that it will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience metrics across VIZIO SmartCast inventory on VIZIO connected TVs (CTV).
Tags: advanced
measure
campaigns
nielsen