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Tag: role
Budweiser campaign embraces 'big beer' role, separates itself from growing craft beer market
2015-02-06 17:24:48| Beverages - Topix.net
After several years of losing ground to craft brewers, Anheuser-Busch, the country's biggest brewery, seems to be conceding that its flagship brew may not fly with fans of fancy suds. Rather than try to woo them to toss back a Budweiser, Anheuser-Busch is aiming its latest marketing at its core consumers, the folks who likely wouldn't reach for a craft beer in any case.
Diageo ups e-commerce focus with new exec role
2015-02-05 12:27:00| Daily beverage news and comment - from just-drinks.com
Diageo has installed a former Ralph Lauren executive to lead its digital and e-commerce business.
Tags: role
focus
ups
ecommerce
What Role do Retailers Play in Reducing the Use of Antibiotics on Farms?
2015-02-04 01:00:00| ThePigSite - Industry News
ANALYSIS - More resistant bacteria means more pressure on producers, veterinarians, and, as consumer awareness grows, retailers.
Bacardi's US CMO vacates role
2015-02-03 16:21:00| Daily beverage news and comment - from just-drinks.com
Bacardi has confirmed that its US unit's chief marketing officer has stepped down from his post after nearly five years in the role.
Probe dropped into Auchan role at Rana Plaza
2015-02-02 18:22:00| Daily apparel & textile news and comment - from just-style.com
An investigation into French retailer Auchan's involvement in the collapse of the Rana Plaza building in Bangladesh, which killed more than 1,100 people, has been dropped less than a year after it begun.
Tags: role
plaza
dropped
probe
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