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Pernod Ricard takes Olmeca Altos on US road trip with J Hernandez and Sons Bodega pop-ups

2018-04-12 16:55:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has lined up a series of experiential marketing initiatives for its Olmeca Altos Tequila brand in the US.

Tags: road takes trip sons

 

Pernod Ricard's Altos and Olmeca distillery - The just-drinks Tour - video

2017-12-12 12:12:00| Daily beverage news and comment - from just-drinks.com

Earlier this year, just-drinks deputy editor Lucy Britner visited Pernod Ricard's Tequila facility in Arandas, which is in the Los Altos region of Jalisco, Mexico. 

Tags: video tour altos distillery

 
 

Pernod Ricard launches Altos Tequila in Germany

2017-10-11 11:15:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has lined up the release of its Altos Tequila brand in the German market. 

Tags: germany launches altos tequila

 

"We really want to change the perception of Tequila with Altos" - Pierre-Aymeric du Cray, VP of Pernod Ricard's House of Tequila

2017-09-22 11:37:00| Daily beverage news and comment - from just-drinks.com

Earlier in September, Pernod Ricard hosted the seventh annual The Tahona Society competition - a bartender programme under its Altos Tequila brand. The 2017 session saw 25 bartenders from 17 markets gather in Jalisco, Mexico, along with journalists and bloggers from all over the world. Lucy Britner was there to talk to VP House of Tequila Pierre-Aymeric du Cray.

Tags: of change house vp

 

Pernod Ricard's Olmeca Altos Aejo - Product Launch

2016-04-20 17:06:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has rounded off the Olmeca Altos Tequila "family" in the US with the launch of an Aejo expression of the brand in selected states.

Tags: product launch altos pernod

 

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