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Three Big Trends in Automotive Marketing: Video, User Content, & Integrated Social Media
2015-06-25 02:18:01| AutomotiveDigest.com - Automotive Industry News
Excellent video on three significant trends for dealers, OEMs, and agency marketers -- eloquently articulated by Tania Yuki, CEO of Shareablee -- a social media contenting and analytics group. Research showed that in automotive marketing, video has changed everything with a staggering growth rate of 228%. Other changes and actionable trends in user generated content and integrated social media platforms are outlined in the rest of the market study. Further, automotive marketers are repurposing or reusing or republishing --- what customers say about their cars in their own social media public profiles. Big payoff for OEMs in terms of content marketing, but also for customers who found self-expression in crafting their own messages about the automotive brand. As a broader theme, the three big social media platforms are beginning to gain an integrated audience with interplay between one social media and another. Mercedes Benz best illustrated this trend by encouraging their Facebook audience to utilize Instagram to help tell their stories. So it is no longer just talk to Facebook Users in Facebook space, or Twitter users only in Twitter space -- but realize that everyone is using multiple social media platforms -- and smart marketers will integrate their message accordingly. The Article Three Big Trends in Automotive Marketing: Video, User Content, & Integrated Social Media appeared first on Automotive Digest.
Tags: content
video
user
media
Plunkett's Apparel & Textiles Industry Almanac 2015: Apparel & Textiles Industry Market Research, Statistics, Trends & Leading Companies
2015-06-25 02:00:00| Apparel & textile industry market research - from just-style.com
Covers exciting trends in apparel and textile supply chains, manufacturing, design, fashions, shoes, accessories, retailing, trade, distribution, technologies and smart fabrics. Includes a thorough m
Tags: research
market
industry
companies
M&A Activity, Popularity of Transitional Care Drive New Trends in Seniors Housing
2015-06-24 15:00:00| National Real Estate Investor
With 10,000 baby boomers turning 65 every day, the seniors housing sector is hot. NREI spoke with Josh Rosen, senior vice president and team leader at Capital One, based in Chicago, about the state of the seniors housing industry today. read more
Tags: care
drive
activity
trends
E.U. Clothing Imports: Latest and Long-Term Trends (Monthly Report)
2015-06-23 15:04:33| EmergingTextiles.com
EU's clothing imports from China have dramatically declined in April from a year earlier, as a clear sign that shipments to Europe are being heavily depressed by the fall of the euro and of the Sterling. Our report covers monthly EU clothing import data, with historical trends being analyzed over last 10 years, and a specific focus on China vs Rest of World (RoW) and on knit vs woven clothing.
Tags: report
latest
monthly
clothing
Exclusive: Wave Systems CEO Discusses The Latest Trends In Cybersecurity
2015-06-23 14:57:47| Semiconductors - Topix.net
Benzinga recently had the chance to speak with Wave Systems Corp. CEO Bill Solms about Wave's unique cybersecurity products and what he's seen as the most recent trends in the digital security world. Solms believes that Wave's hardware-centric approach to digital security provides a much safer alternative to many of the company's larger competitors.
Tags: latest
systems
exclusive
trends
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