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High Bounce Rate? Maybe Your Content Is Too Compelling
2013-06-27 20:48:05| AutomotiveDigest.com - Automotive Industry News
Editorial comment: 'Bounce rate' is an Internet marketing term that represents the percentage of visitors who enter your website and "bounce" (leave the site) rather than continue viewing other pages within the same site. There is no industry standard minimum or maximum time by which a visitor must leave in order for a bounce to occur. Rather, high bounce rate is determined by the session timeout of the analytics tracking software. In fielding questions about bounce rates, the question usually revolves around a bounce rate being too high. One of the most understood reasons for this is over-compelling content! Lets finally shine some light on this often-misunderstood problem and learn how to avoid stimulating your visitors. Aaron Schinke, Director of Digital Marketing for DealerFire.com, advises dealers on the reality of getting readers to read deeply into the dealer website, avoiding a high bounce rate where the reader backs off after one quick click. [Read more]The Article High Bounce Rate? Maybe Your Content Is Too Compelling appeared first on Automotive Digest.
Citadel malware variant uses content localization to target brands and users in different countries
2013-06-27 20:01:25| InfoWorld: Top News
A new variant of the Citadel financial malware uses in-browser injection techniques combined with extensive content localization to steal log-in credentials and credit card information from users in different countries, according to researchers from security vendor Trusteer. Citadel has the ability to modify or replace websites opened by users on infected computers. This is known as a man-in-the-browser attack and is frequently used by financial Trojan programs to trick users into exposing their log-in details and other sensitive information.
Tags: content
users
target
countries
BitTorrent: We don't deal in pirated content
2013-06-26 02:35:31| CNET News.com
In an effort to clear its name association with pirated movies, music, and games, the company BitTorrent works to set the record straight. [Read more]
Tags: content
deal
bittorrent
pirated
PRSA Digital Impact 2013 Lee Odden Presents on Content Marketing & PR
2013-06-25 12:13:03| Marketing and Public Relations - M&O
This week Public Relations and Communications professionals will converge on the city that never sleeps to connect, learn and grow their understanding of digital PR. A big part of the change that is happening with the PR world is the convergence with digital marketing. Much of the focus on content and social media both by [...]
Tags: content
digital
marketing
impact
PRSA Digital Impact 2013 Lee Odden Presents on Content Marketing & PR
2013-06-25 12:13:03| Marketing and Public Relations - M&O
This week Public Relations and Communications professionals will converge on the city that never sleeps to connect, learn and grow their understanding of digital PR. A big part of the change that is happening with the PR world is the convergence with digital marketing. Much of the focus on content and social media both by [...]
Tags: content
digital
marketing
impact
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