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MUST READ: Loyalty Driver and Video Content
2013-01-22 18:25:01| AutomotiveDigest.com - Automotive Industry News
Video is one of the most compelling forms of communication ever invented. And sites like YouTube have made it easier than ever before to share video content with the world. The question for car dealers is how they can use the power of YouTube to their advantage?
Tags: video
content
read
driver
RIM renames store to BlackBerry World, adds more content
2013-01-22 15:13:17| InfoWorld: Top News
Research In Motion has renamed its web store BlackBerry World, as it gets ready to add more content ahead of the launch of the BlackBerry 10 operating system. RIM recently announced that users will soon be able to download videos and music from the store in addition to applications, and the naming change reflects that shift as the company transitions to BlackBerry 10, according to a blog posted on Monday.
Tags: content
world
store
adds
'TV Everywhere' is Reshaping the Pay TV Content Protection Market
2013-01-22 14:30:07| Digital TV News
According to Frost & Sullivan, the pay TV content protection market is thriving, driven by the ongoing digitization of cable in emerging markets and by continued investment in advanced applications and 'TV Everywhere' offerings in major markets.
Loyalty Driver and Video Content: Your Dealerships New Best Friend
2013-01-21 18:27:19| AutomotiveDigest.com - Automotive Industry News
Video is one of the most compelling forms of communication ever invented. And sites like YouTube have made it easier than ever before to share video content with the world. The question for car dealers is: How can I use the power of YouTube to my advantage? Flip video cameras and cameras like them are readily available [...]
Tags: video
content
best
friend
The Fluff-Free Guide to Writing Powerhouse SEO Content
2013-01-19 22:15:01| AutomotiveDigest.com - Automotive Industry News
We all know that when it comes to writing automotive SEO content, the quality of your content is what matters most. If it wasnt already clear, Google has made sure to hammer us over the head with update after update, enforcing increasingly rigorous standards around requiring fresh, relevant, and better quality content. But how do we go from writing trivial keyword-stuffed fluff to writing good content? More importantly, how do we go from good content to dynamite, thunderstruck, powerhouse content? There are three keys to writing SEO content that will set your website apart from the masses: 1. Language. Tone, word choice, and reader level are a key part of creating relevant content. Use language that your audience will not only grasp, but will identify with. Promote relevance and decrease bounce rates by writing in a way that attract visitors that are meant to be your readers. In the dealership, your daily conversations may be filed with industry slang, but filling your dealer website content with terms like ups and be-backs will alienate the average car-shopper. Keep the insider talk on the lot and opt for simple, user-friendly terms that appeal to those not immersed in the automotive retail world. If you adhere to this, you are going to create a loyal following of readers that return week after week (or day after day!), which Google absolutely loves. Getting return visits shows the inherent value of your website, and protects you from getting slammed by the Google Quality Police. Keep reading ...
Tags: content
guide
writing
seo
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