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TRW Safety Content Featured in Award Winning Vehicles in IIHS Safety Picks

2013-03-07 03:50:24| AutomotiveDigest.com - Automotive Industry News

Safety content from TRW are featured on seven of the 13 awarded vehicles in the IIHS Top Safety Pick+ designation, including several of the best-selling mid-sized sedans in North America. TRW safety features in award-winning vehicles include occupant safety systems, electronics and braking technology ranging from airbag modules, and sensors to tire pressure monitoring systems [...]The Article TRW Safety Content Featured in Award Winning Vehicles in IIHS Safety Picks appeared first on Automotive Digest.

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Scrambling for Content Takes Time

2013-03-06 23:30:50| AutomotiveDigest.com - Automotive Industry News

We'll let our clients do the talking: "We save a tremendous amount of time using Smart Quote. It gives us a chance to get back to the customer much earlier then we could if we didnt have Response Logix." BOB WHEAT - General Manager, Village Ford "We love Smart Follow Reactivations! These are great! We have customers sticking their hands back in the air saying "We're still interested!" Smart Follow gives us insight where these sales leads are in the purchase process so you know exactly where they are in the purchase process so you can adjust your follow-ups accordingly." MIKE CIARLONE -Brian Hoskins Ford WHY DAS? 1. Revolutionary multi-vehicle quotes sent in minutes to all leads 2. Personalized marketing messages that engage customers 3. We are passionate about what we do and are committed to staying ahead of this fast-moving space. 4. We get results.   Learn how to get an unfair digital advantage for your dealership call 877.992.7853, email: sales@digitalairstrike.com or visit us at www.digitalairstrike.com.The Article Scrambling for Content Takes Time appeared first on Automotive Digest.

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The guilty truth: There's too much content

2013-03-03 21:00:00| CNET News.com

How is any fully-functioning human being supposed to keep up with everything they're interested in, online and off? They can't. And it's having psychological consequences. [Read more]

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Content is King in Social Media Marketing Messages

2013-03-02 14:59:56| AutomotiveDigest.com - Automotive Industry News

The key factor in judging performance and customer satisfaction with social media marketing messages is terrific content, according to the inaugural J.D. Power and Associates 2013 Social Media Benchmark Study.SM Three major performance indicators that have been identified among top performing auto brands evaluated in the study are: Jacqueline Anderson, director of social media and text analytics for J.D. Power and Associates, wants dealers to understand the importance of having great "content" when planning social media marketing messages. Find out what she has to say. The Article Content is King in Social Media Marketing Messages appeared first on Automotive Digest.

Tags: content media social messages

 

Textile Exchange Releases Organic Content Standard

2013-03-01 06:11:24| textileweb Home Page

Textile Exchange, a non-profit organization dedicated to accelerating sustainable practices in the textile industry, has partnered with Outdoor Industry Association (OIA) through the Materials Traceability Working Group to release the Organic Content Standard (OCS)

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