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Motley Fool: Google's many layers add up to smart buy - Sun, 07 Jun 2015 PST
2015-06-07 11:55:02| Wireless - Topix.net
Receive FREE access by logging in to or creating your Spokesman.com account. Shares of Google slumped recently, after the company posted disappointing quarterly results.
Pinterest, Instagram add 'buy buttons'
2015-06-03 09:43:00| Telecompaper Headlines
(Telecompaper) Pinterest and Instagram have introduced 'buy buttons', the Financial Times reported. Pinterest CEO Ben Silbermann announced the "buyable pins" on the online scrapbooking site, with retailers including Macy's and Nordstrom signed up to sell on the platform. More than 2 million products will be available to buy in the US on the iPhone or iPad later this month, with apps for Android users and international expansion coming later. Users will be able to buy without leaving the app, using credit card details stored with Pinterest's payment partners Stripe, PayPal-owned Braintree or Apple Pay and with their addresses forwarded to the relevant retailer. Retailers will be able to use Promoted Pins, Pinterest's advertising unit, to get their products in front of new audiences. The company launched the buy buttons in June to give it time to get more retailers on the platform before the holiday season. Instagram also announced a new advertising product that allows retailers to sell from their mobile app.
Google to add 'buy' button onto shopping ads
2015-05-22 09:13:00| Telecompaper Headlines
(Telecompaper) Google will be introducing a "Buy" button capability onto shopping ads on mobile phones and on YouTube, Recode reported, saying it will let advertisers place the ads on YouTube. Sridhar Ramaswamy, Google's SVP for ads and commerce, introduced the new feature at an ads conference in San Francisco. The function will arrive inside TrueView ads, the clips before the main video which viewers can skip. The move means that people will only have to push the button to view prices and then pay for the product advertised. The button will work on both desktop and mobile. Google stressed that this does not allow for purchasing directly within YouTube. The button sends users to retailers websites.
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