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Cannabis beer - how the times are changing - Comment

2017-08-23 16:47:00| Daily beverage news and comment - from just-drinks.com

When Heineken took full control of Lagunitas Brewing Co earlier this year, the Dutch brewer's management would have known full well what they were getting into: The two had already been in a 50/50 partnership for some months.

Tags: times comment changing beer

 

Why wine communication sucks - Industry Comment

2017-08-22 17:05:00| Daily beverage news and comment - from just-drinks.com

When were you last swept away by a piece of wine advertising? Compared to other drinks categories, the wine industry continues to push education and not emotion as its primary marketing tool. Please, pleads wine marketer Reka Haros, no more.

Tags: comment industry communication wine

 
 

EPA, DOT open public comment period on reconsideration of GHG Standards for Cars and Light Trucks

2017-08-11 00:55:35| Green Car Congress

Tags: public comment open period

 

Why we need to unlock the potential of the Internet of Things - Industry Comment

2017-08-09 19:00:00| Daily beverage news and comment - from just-drinks.com

In June, Pernod Ricard announced SharpEnd, a UK agency that helps brands benefit from Internet of Things technology, as its global partner. In an exclusive comment for just-drinks, SharpEnd founder & CEO Cameron Worth reveals some of the work his company is doing for Pernod and why the drinks industry needs to embrace this creative new tool.

Tags: internet comment things industry

 

Which drinks brands are getting it right on social media? - Industry Comment

2017-08-09 18:55:00| Daily beverage news and comment - from just-drinks.com

Social media has become an integral part of marketing for most brands, and it works particularly well for drinks, both soft and alcoholic. However, making the most of social media requires skill - there are plenty of brands getting it right, and just as many getting it wrong. The key to social media success is knowing what works best for each channel.

Tags: media comment social industry

 

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