je.st
news
Tag: comment
Cannabis beer - how the times are changing - Comment
2017-08-23 16:47:00| Daily beverage news and comment - from just-drinks.com
When Heineken took full control of Lagunitas Brewing Co earlier this year, the Dutch brewer's management would have known full well what they were getting into: The two had already been in a 50/50 partnership for some months.
Tags: times
comment
changing
beer
Why wine communication sucks - Industry Comment
2017-08-22 17:05:00| Daily beverage news and comment - from just-drinks.com
When were you last swept away by a piece of wine advertising? Compared to other drinks categories, the wine industry continues to push education and not emotion as its primary marketing tool. Please, pleads wine marketer Reka Haros, no more.
Tags: comment
industry
communication
wine
EPA, DOT open public comment period on reconsideration of GHG Standards for Cars and Light Trucks
2017-08-11 00:55:35| Green Car Congress
Tags: public
comment
open
period
Why we need to unlock the potential of the Internet of Things - Industry Comment
2017-08-09 19:00:00| Daily beverage news and comment - from just-drinks.com
In June, Pernod Ricard announced SharpEnd, a UK agency that helps brands benefit from Internet of Things technology, as its global partner. In an exclusive comment for just-drinks, SharpEnd founder & CEO Cameron Worth reveals some of the work his company is doing for Pernod and why the drinks industry needs to embrace this creative new tool.
Tags: internet
comment
things
industry
Which drinks brands are getting it right on social media? - Industry Comment
2017-08-09 18:55:00| Daily beverage news and comment - from just-drinks.com
Social media has become an integral part of marketing for most brands, and it works particularly well for drinks, both soft and alcoholic. However, making the most of social media requires skill - there are plenty of brands getting it right, and just as many getting it wrong. The key to social media success is knowing what works best for each channel.
Tags: media
comment
social
industry
Sites : [68] [69] [70] [71] [72] [73] [74] [75] [76] [77] [78] [79] [80] [81] [82] [83] [84] [85] [86] [87] next »