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Tag: yoplait
Yoplait picks Wieden & Kennedy as new lead agency
2015-03-30 15:07:12| Agriculture - Topix.net
General Mills Inc. , which spends more U.S. marketing dollars on Yoplait than any other product, has chosen a new firm to lead the campaign. Golden Valley-based General Mills spent $169 million on U.S. measured media for Yoplait last year, the most for any of its many brands .
Tags: lead
agency
picks
kennedy
General Mills' Yoplait yogurt business looking healthier
2015-03-15 23:27:27| Agriculture - Topix.net
A new product from Yoplait called Plenti, a Greek yogurt with oats, nuts and seeds blended in, is one of General Mills' new items to boost business. Sales are growing again.
Tags: business
general
mills
healthier
Yoplait exposes French yogurt cartel
2015-03-12 15:37:09| BBC News | Business | UK Edition
French authorities fine 11 of the country's top yogurt makers for engaging in a price-fixing cartel, which was revealed by Yoplait.
Tags: french
cartel
yogurt
exposes
Yoplait announces sugar reduction, more protein in its original line
2015-02-18 23:52:23| Agriculture - Topix.net
Yoplait , a brand of General Mills , Minneapolis, will be releasing a new formula with a 25% sugar reduction and higher protein in its Original yogurt cups next month. The news was announced yesterday at its annual Consumer Analyst Group of New York conference in Boca Raton, Fla.
Tags: line
original
reduction
sugar
Yoplait releases new signature yogurt cups designed by fashion designer
2015-01-29 22:58:07| Agriculture - Topix.net
Yoplait is introducing a unique concept that fuses fashion, marketing and dairy product together. Its new Yoplait Signature Collection features six limited-edition cups with designs inspired by dresses from fashion designer Christopher Straub, a past contestant on Project Runway.
Tags: designed
fashion
releases
signature