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Yoplait picks Wieden & Kennedy as new lead agency

2015-03-30 15:07:12| Agriculture - Topix.net

General Mills Inc. , which spends more U.S. marketing dollars on Yoplait than any other product, has chosen a new firm to lead the campaign. Golden Valley-based General Mills spent $169 million on U.S. measured media for Yoplait last year, the most for any of its many brands .

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