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Drop TV Ads, Says John LaMattina, Former Pfizer President of R&D
2013-01-20 03:12:37| Biotech - Topix.net
It's been a long, long time since anyone has seriously suggested a "moratorium" or complete halt to direct-to-consmer drug TV advertising in the U.S. But that's just what was suggested by John LaMattina, former Pfizer president of Research and Development.
New Coca-Cola Ads To Address Obesity For First Time
2013-01-17 22:31:49| Beverages - Topix.net
Coca-Cola became one of the world's most powerful brands by equating its soft drinks with happiness.
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GM in talks with Facebook about return to paid ads
2013-01-16 19:17:13| Automakers - Topix.net
General Motors Co and Facebook Inc are discussing the return of the U.S. automaker as a paid advertiser about eight months after GM said it would stop running ads on the social networking website, a top GM executive said.
30 finalists vie to be Singapore's most loved TV and radio ads
2013-01-16 18:44:20| Beverages - Topix.net
They have been shortlisted for the Top 20 local/international television commercials and the Top 10 radio advertisements of The Laurels 2013.
JiWire serves up location-based ads over airport Wi-Fi
2013-01-15 20:48:57| Wireless - Topix.net
As consumers become increasingly reluctant to pay for Wi-Fi in public spaces, hotspot providers are looking for other ways to monetize wireless connections.
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