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How Ford Seized the Dress Color Moment to Create Most Successful Real Time Marketing Campaign

2015-08-13 23:26:01| AutomotiveDigest.com - Automotive Industry News

What OEM has produced the most successful use of Real Time or Live marketing on line? When Tania Yuki, CEO of Shareablee, was asked she immediately related how Ford jumped into the Dress Color Debate on line [Remember that?] and created a cultural moment that got people engaged and excitedand sold Fords. Ford and other OEM brands have moved to Real time marketing by powerful seizing what Tania calls cultural moments that excite, engage and grab people attention in a fun and clever way. In two minutes, you will be inspired to be quick, nimble and fluid when you see similar opportunities on Twitter, Facebook and Instagram to jump in real time marketing communications. The Article How Ford Seized the Dress Color Moment to Create Most Successful Real Time Marketing Campaign appeared first on Automotive Digest.

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just a Moment With . Myx Fusions CEO, Peter Reaske

2015-08-10 12:35:00| Daily beverage news and comment - from just-drinks.com

This week, we speak to the CEO of Myx Fusions, and just-drinks subscriber, Peter Reaske.

Tags: moment peter ceo fusions

just a Moment With . Guy Lawrence, CEO of Mast-Jägermeister UK

2015-08-06 13:00:00| Daily beverage news and comment - from just-drinks.com

This week, we speak to the CEO of the UK arm of Mast-Jägermeister, and just-drinks subscriber, Guy Lawrence.

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United Technologies Appears Oversold At The Moment

2015-07-29 09:10:04| Paper - Topix.net

The stock remains significantly undervalued on fundamental basis. The company needs one or two good quarters to trigger an upside drive for its share price movement.

Tags: united moment appears technologies