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Tag: licensing
Miller suffers legal setback in plan to end licensing agreement with Molson Coors
2013-06-20 23:05:39| Beverages - Topix.net
A plan by Miller Brewing Co. to terminate its Canadian licensing agreement with Molson Coors has suffered a legal setback.
Tags: end
plan
legal
agreement
Hot WheelsA Enters Into Licensing Partnership With Toy StateA
2013-06-19 14:44:42| Toys - Topix.net
The agreement, which kicks off this year and runs through 2016, will invite Toy State to design and build a new line of over-the-top lights and sound and remote controlled Hot Wheels-branded cars.
Tags: hot
partnership
licensing
toy
GLOBAL: SABMiller signs Kopparberg Brewery licensing deal
2013-06-18 11:36:29| Daily beverage news and comment - from just-drinks.com
SABMiller is to take Kopparberg Brewery into new markets under a licensing agreement with the Swedish cider maker.
Tags: global
deal
signs
licensing
Mattel's Licensing Strategy Is One Of Its Strengths
2013-06-18 08:56:34| Toys - Topix.net
Licensing has become an integral part of toy marketing. According to the NPD Group , toys based on licenses accounted for 30% of all U.S. retail dollars last year and about 25% in units.
Tags: strategy
licensing
strengths
mattels
Hasbro, Rovio enter into expanded Angry Birds licensing agreement
2013-06-17 21:42:37| Toys - Topix.net
Hasbro Inc. , the Rhode Island toy maker known for such products as G.I. Joe and Mr. Potato Head, and Rovio Entertainment announced an expanded licensing agreement for Hasbro to develop toys and physical games based on the globally popular Angry Birds brand.
Tags: enter
agreement
expanded
licensing
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