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just the Answer: Pernod Ricard's brand director for gin, JC Iglesias

2013-11-25 17:41:00| Daily beverage news and comment - from just-drinks.com

JC Iglesias took over as brand director of Pernod Ricard's gin brand, Beefeater, in August this year after a switch from marketing the company's brown spirits portfolio in the US. In his first interview since taking on his new role, he tells just-drinks why he wants to take gin to a completely new market, what a wider Beefeater portfolio could do and that there really is a gin boom going on out there.

Tags: director brand answer gin

GLOBAL: Pernod Ricard's Olmeca Altos calls tune on Tequila education - video

2013-11-25 12:28:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has enlisted a French rock band to educate consumers on its Olmeca Altos agave Tequila brand.

Tags: video education global calls

Focus - Pernod Ricard's Q1 Performance by Region, Brand

2013-10-24 14:18:00| Daily beverage news and comment - from just-drinks.com

Earlier today (24 October), Pernod Ricard released its sales and volumes figures for the 2013-14 first quarter. Here's a closer look at the company's performance in the three months to the end of September by region and brand.

Tags: region performance brand focus