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Tag: cues
The Coca-Cola Co plays on authenticity cues in US Honest Tea ad - video
2018-06-28 16:50:00| Daily beverage news and comment - from just-drinks.com
The Coca-Cola Co has recruited Honest Tea founder Seth Goldman for two adverts, as the group looks to promote what it calls the brand's authenticity.
Ridgeview takes bottle design away from 'traditional' cues
2018-05-25 17:20:00| Daily beverage news and comment - from just-drinks.com
English wine producer Ridgeview has announced new livery and a new brand direction for its sparkling wine brand.
Tags: design
takes
traditional
bottle
Purity pushes botanical cues for Firefly in pack revamp
2018-03-14 13:41:00| Daily beverage news and comment - from just-drinks.com
Purity Soft Drinks has updated the packaging across its Firefly soft drinks range, as the company hoped to ride the growing trend towards veganism.
Tags: pack
purity
botanical
pushes
Westons adds low-alcohol cues to Stowford Press LA packaging
2018-01-22 16:14:00| Daily beverage news and comment - from just-drinks.com
UK cider maker Westons has overhauled the packaging for its 0.5%-abv cider variant, Stowford Press LA, as it looks to tap into moderation trends.
Tags: press
packaging
adds
cues
Understanding risk: taking cues as corruption and scandal overtake Petrobas
2015-05-28 01:00:00| Offshore Technology
The Petrobras Brazil corruption scandal is one of the biggest to come out of the oil and gas industry to date. Toby Duthie, co-founder of Forensic Risk Alliance, a forensic accounting and legal firm specialising in corruption investigations, gives hi
Tags: taking
risk
understanding
corruption