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Real rides wine cues for kombucha portfolio

2020-08-12 16:22:00| Daily beverage news and comment - from just-drinks.com

UK kombucha producer Real, which positions its namesake brand as a non-alcoholic alternative to sparkling wine, has started packaging its fermented teas in wine-style bottles.

Tags: real wine portfolio rides

 

Concha y Toro pushes Bonterra's organic cues in US online ad

2020-08-10 12:07:00| Daily beverage news and comment - from just-drinks.com

Concha y Toro has lined up an advertising activation in the US for its Californian wine brand, Bonterra.

Tags: online organic toro pushes

 
 

Beam Suntory highlights city cues in Auchentoshan pack upgrade

2019-10-28 15:29:00| Daily beverage news and comment - from just-drinks.com

Beam Suntory has given details of a brand refresh for its Auchentoshan single malt Scotch whisky brand.

Tags: city pack upgrade highlights

 

Why sustainability cues offer a marketing opportunity for spirits - Sustainability Spotlight

2019-06-21 16:54:00| Daily beverage news and comment - from just-drinks.com

A strawberry-flavoured vodka made by distilling the discarded whey from cheese-making, an apple vodka flavoured with 14 varietals of "non-GMO" apples and an organic gin and vodka from Speyside. All making their drinks industry bow in the last few weeks, these new products underline emphatically the growing trend for positioning spirits on sustainability attributes.

Tags: offer marketing opportunity spotlight

 

Skinny Brands pushes health cues with Skinny Lager re-brand

2019-05-07 18:18:00| Daily beverage news and comment - from just-drinks.com

Skinny Brands has repositioned its namesake lager brand, focussing on the beer's health & wellness attributes.

Tags: health brands lager skinny

 

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