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HKScan Sharpens Brand Strategy
2013-07-08 02:00:00| ThePigSite - Industry News
FINLAND - Finnish based meat processor, HKScan Group, which renewed its strategy and operating model last year, is now sharpening its brand strategy, starting with the introduction of harmonised company names and the reaffirmation of its country-of-origin promise for its key brands.
Tags: brand
strategy
sharpens
brand strategy
HKScan Acquires Swedish Nordic Genetics
2013-05-30 02:00:00| ThePigSite - Industry News
FINLAND - Finnish meat group HKScan has acquired Swedish Nordic Genetics giving the company exclusive rights to Nordic Genetics' NG Hampshire genetics, which form the basis for the well-known Swedish pork Scan Piggham.
Tags: swedish
genetics
nordic
acquires