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Adobe integrates LiveRamp to power people-based TV campaigns

2018-07-31 15:00:59| Digital TV News

LiveRamp (NASDAQ: ACXM) has announced that Adobe (NASDAQ:ADBE) is integrating LiveRamps IdentityLink for TV. This enables advertisers to engage in addressable TV advertising using the same audiences they already deploy through Adobe while unlocking household-level insight.

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