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Are Consumer Data Sales Probes About to Hit Auto Marketers & Dealers?
2013-10-04 20:14:54| AutomotiveDigest.com - Automotive Industry News
Data feeds from multiple sources about consumer behavior & buying habits are proliferating into the automotive market and sales channel. The scope and detail of this data is literally enabling OEM and dealer groups to "buy" pre-qualified customers including the exact kind of vehicle they are ready to buy at a given dealership. Meanwhile, the Senate Commerce committee is investigating several sites about their collection of personal finance and family focused information and subsequent feeding of this information to large data brokers. So the big question is what's going to happen, and how might that affect dealers?The Article Are Consumer Data Sales Probes About to Hit Auto Marketers & Dealers? appeared first on Automotive Digest.
Tags: data
auto
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Category:Automotive