The Backstory:
Mike Carlson Motor Company (MCMC), Fort Worth, Texas, was established in 1968 and is Texas largest independent family-owned car dealership with 7 BHPH locations, more than 1,500 vehicles in inventory, and 250,000+ vehicles sold since 1968.
The Problem:
Before implementing the AutoRaptor Customer Relationship Management (CRM) system, the dealer managers and the entire staff at MCMC were using paper to log customer contact information. Needless to say, they had a very poor handle on customers, tracking and follow-up. They wanted to eliminate paperwork and give managers the ability to see what traffic looked like, analyze marketing performance and ensure that effective follow-up was being done.
The Mike Carlson Motor Company exemplifies the need for an excellent customer relationship management software program, and the resulting success as William Carlson explains. Make sure your dealership is set at the best advantage point. [Read more]The Article Are You Losing Leads in a Pile of Paperwork? appeared first on Automotive Digest.