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Are Your Digital Ads Viewable or Just Seen?

2013-10-31 23:49:48| AutomotiveDigest.com - Automotive Industry News

At Issue: More data is coming out every day that suggests roughly half or more precisely 54 percent of digital ads aren't even viewable; that is, they are falling below the fold impressions of the ad presentation, and are mostly invisible to the reader. Are your digital ads actually being read by your customers? What is the point in spending good dollars on advertising if the general public doesnt get the full opportunity to see your ad at first glance? Drill down further to find out more about "viewability" of online ads.The Article Are Your Digital Ads Viewable or Just Seen? appeared first on Automotive Digest.

Tags: just digital seen ads

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